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Luxe French Living in Paris, France

 
The Old Design   The New Design

The owner of the Luxe French Living site was seeking to reach a targeted and well defined audience: moneyed individuals from the recently formed middle class in Hong Kong, Shanghai and Beijing, who see themselves as apart from the rest of Chinese society by virtue of their new found fortunes.  We needed a site that would not only set it widely apart from the typical highly cluttered sites that abound in the Chinese community, but also appeal to their recently cultivated appreciation and admiration of all things French.  After meeting with Barney Lehrer, the client representative and manager of the project, the solution that we agreed upon was a simple yet elegant site that would contrast sharply with the websites the target audience was used to visiting while appealing to their refined tastes.

 

We adopted a holistic Flash animation approach for the entire Luxe French Living site, with its original simple static pictures converted to Flash files in line with the client’s concept. Pictures and text on the site are displayed with various animation effects, rendering the new site distinctly more vivid and attractive to visitors compared with the original version.

 

The Luxe French Living site uses ActionScript/Flex technology, which enables Flash animation files that change based on how the visitor navigates the site. Content in the Flash files can be modified in real time through the site’s back-end CMS functionality.

 

We created both English- and Chinese-language versions based on the target audience – though they are for the most part native speakers of Chinese who feel more comfortable reading in their primary language, the existence of the English-language version adds distinct value to the site in the eyes of this group.
 
Shortly after creating the site, the client asked us to modify several of the pictures and a good part of the text in the Flash files, without changing the display sequence and effects. As a result, we proposed and the client agreed to the creation of the back-end CMS system, allowing the client to easily manage the pictures and text in both language versions. At the same time, as the ISP hosting the site does not provide database support for the servers, data from these files are stored in the XML files. Pictures and texts in front-end Flash animation are modified by using the XML files. 

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